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But how did we get here? And more importantly, how do we consume this flood of media without drowning in it? Remember the "watercooler moment"? It used to be one show— Friends , The Sopranos , American Idol —that 30 million people watched the night before.

But popular media is fighting back. We are seeing a renaissance of the "mini-series" and the "one-off." Why? Because our attention is precious. We don't want a 22-episode commitment. We want a tight, beautiful, 8-hour movie that respects our time. xxxcollections,net

We live in the age of the feed. Whether it’s the latest Netflix drop, a TikTok rabbit hole, a Marvel spin-off, or a true crime podcast that dominates your commute, entertainment content and popular media have stopped being just "things we do for fun." But how did we get here

Just don't watch it alone in the dark. Watch it, and then go tell someone about it. It used to be one show— Friends ,