Disney and Google didn't just build a search result. They built brand loyalty through play . Instead of scrolling past a text ad, users spend 5 minutes hammering their spacebar. That is 5 minutes of 100% attention.
I just hit Level 9 (Ralph starts moving fast ). Drop your high score in the comments. 👇 wreck it ralph google
Most people see Google’s Wreck-It Ralph search result and scroll past it. They miss the interactive game. Disney and Google didn't just build a search result
#UXDesign #GoogleEasterEggs #Gamification #Disney #WreckItRalph A screenshot of the Google search results page with a red arrow pointing to the golden "Fix-It Felix Jr." controller icon, OR a GIF of the actual 8-bit game being played. That is 5 minutes of 100% attention
Before you ask—yes, you CAN play Wreck-It Ralph in your browser right now, and no, you don't need a console.
Next time you build a digital experience, ask yourself: Did we just give them information, or did we give them a moment of joy?
It’s been live for years, but most people still don't know about it. Best Easter Egg since "do a barrel roll."