Wilkins Marketing Marketing Training Info

The bank signed a twelve-month retainer. Within three months, they had a new tagline: We were your grandparents’ bank. We’re still learning to be yours.

The Wilkins team didn’t show them a slide deck. They showed them the Failure Report. They ran a mock Failure Fest. They made the bank’s head of marketing admit, out loud, that their “trusted since 1923” tagline was meaningless to anyone under forty. wilkins marketing marketing training

The rules were simple: No budget. No ego. And no using the word “synergy.” The bank signed a twelve-month retainer

Silence. Then Jess raised her hand. “To whom?” The Wilkins team didn’t show them a slide deck

The first Failure Fest was excruciating. Ethan sat in the corner, arms crossed, looking like he’d swallowed a lemon. Liam, to his credit, went first. “I hired us into a comfort zone,” he said. “And I stopped asking hard questions. Next time, I’ll ask the first hard question before the first meeting, not after the last client leaves.”