Subsmax ^new^ < Fresh | 2025 >

A subsmax approach: work in focused 90-minute blocks at 80-90% of your mental capacity. Leave a little gas in the tank. You’ll produce more high-quality work over a full week than the person who redlines every day. Founders often chase maximum growth: raise the most money, hire the fastest, scale at all costs. But “hypergrowth” frequently ends in layoffs, culture collapse, and cash flow crises.

4 minutes We live in a world that glorifies the max. Max output. Max reps. Max hours logged. Max growth. subsmax

That’s subsmax. And it works. Do you already practice subsmax without calling it that? Or are you a “max or nothing” person? Let me know in the comments. A subsmax approach: work in focused 90-minute blocks

Our culture punishes “less than max.” If you’re not grinding, you’re falling behind. If you’re not going all out, you’re not trying hard enough. Founders often chase maximum growth: raise the most

But here’s the hard truth: It’s a short-term lever, not a long-term strategy.

Enter (sub-maximum).