Rewe Online Kurse Primus [portable] -

The Primus platform integrates micro-learning (5–10 minute modules), knowledge checks, and scenario-based branching. This design aligns with Cognitive Load Theory (Sweller, 1988), but its effectiveness in a high-distraction retail environment remains untested. Design: A sequential mixed-methods design over 6 months (January–June 2026).

Digital learning, retail training, REWE Group, Primus, blended learning, workforce development. 1. Introduction The German retail market, led by giants like REWE, EDEKA, and ALDI, faces a persistent challenge: maintaining a knowledgeable, agile workforce amidst high turnover and complex product assortments (e.g., organic lines, non-food, digital services). Traditional in-person training sessions, while interactive, are costly, logistically difficult to scale across 16,000+ REWE stores, and often disrupt store operations. rewe online kurse primus

The six-month timeframe cannot measure long-term skill decay. Additionally, the sample was limited to two German states; results may differ in international REWE markets (e.g., Austria, Italy). 6. Conclusion and Recommendations The REWE Online-Kurse Primus platform is a statistically and practically effective digital training solution for retail employees. It improves knowledge retention and operational accuracy while reducing training time. Traditional in-person training sessions