“I did it. But I never sold anything. I just… listened and gave value.”
Our protagonist is . She inherited “Le Croissant d’Or” (The Golden Croissant) from her grandmother. The croissants are perfect. The coffee is strong. But the bakery is empty. principles of marketing by philip kotler ppt
The Lost Bakery & The 4 P’s
“My croissants are $4,” Maya says. “The supermarket sells them for $1.” Kotler smiles. “But what value do you give? The supermarket croissant is cardboard. Yours is buttery, Instagrammable, and smells like heaven. Reduce their non-monetary costs : time, effort, risk.” “I did it