Natasha Nice Uk, Software Company, New York, Latest May 2026

Founder (yes, also named Natasha Nice) recently told a private audience in SoHo: “New York doesn’t need another software company. It needs one that actually works.”

Based quietly in the UK, Natasha Nice—the company—has been building workflow automation tools with an almost obsessive focus on user experience. Think Notion-level polish, but for supply chain and logistics analytics. For years, it stayed under the radar, serving a loyal European clientele. natasha nice uk, software company, new york, latest

The latest buzz: a quiet but growing list of NYC-based DTC brands and 3PLs are switching from legacy dashboards to Natasha Nice. The pitch? “We’re a UK company, so we don’t do Silicon Valley bloat. We do tea, efficiency, and a damn good API.” Founder (yes, also named Natasha Nice) recently told

Here’s an interesting write-up based on your subject line: For years, it stayed under the radar, serving

Then came New York.