Johnson, C. (2019). “The Online Television Industry: Aggregators, Platforms, and the Question of Control.” In From Networks to Netflix (2nd ed., pp. 221–238). Routledge.
Lobato examines how streaming platforms (including Amazon Prime Video) use “free” or bundled content as part of their subscription retention strategies . He discusses the shift from pay-per-view and ad-supported models to hybrid models (e.g., Prime’s “included with Prime” versus “rent/buy”). The paper also explores algorithmic curation and how “free” content drives user engagement. movies on prime now free
Lobato, R. (2018). “Rethinking the TV Screen: Aggregators, Curators, and the New Television Ecology.” Media International Australia, 166(1), 45–55. Johnson, C
Here’s a well-regarded academic paper that, while not exactly titled "movies on Prime Now free," closely engages with the behind why certain movies become free on subscription services like Amazon Prime: 221–238)
If you need a more recent (2023–2025) paper or one with direct empirical data on user behavior regarding “free movies on Prime,” let me know — I can help locate a specific citation.
This chapter specifically analyzes Amazon Prime’s dual model (subscription + transactional) and explains why certain movies become “free” temporarily — often due to licensing windows, promotional deals, or as a strategy to compete with ad-supported tiers (e.g., Freevee, formerly IMDb TV, which is integrated into Prime).