Season | Lean

The Lean Season is your strategic advantage . It is the gift of time that you begged for back in Q4. Don't just sit there refreshing your email. Here is the battle plan for the next 30 days:

Want to try a new pricing model? A new offer? A new channel? Do it now when traffic is low. The stakes are lower. If it breaks, you have time to fix it before the holidays. The Offer (Don't be desperate, be helpful) Does this mean you shouldn't try to sell? No. But desperation smells. lean season

Pull up your customer list. Who bought from you 11 months ago? Who hasn't opened an email in 6 months? The Lean Season is for scrubbing dirty data and segmenting your lists so your next campaign is a sniper, not a shotgun. The Lean Season is your strategic advantage

Go into your backend. Look at your abandoned cart emails. Look at your onboarding sequence. Is it outdated? Is it boring? Fix it now. When the rush returns, the automation will do the heavy lifting for you. Here is the battle plan for the next

Write down that process that only you know how to do. Record a Loom of you doing the boring task. Standard Operating Procedures (SOPs) built in the lean season save you from burnout in the peak season.

And that is the best news you’ve heard all year. Stop calling it the "Slow Season." Call it the Gap Season.