Ryan focuses on "money scripts"—the unconscious beliefs about wealth inherited from parents and culture. She uses cognitive reframing techniques to help clients overcome "scarcity loops" (fear of spending even when wealthy) or "entitlement bleed" (spending future earnings today). Part 2: The Formation of a Partnership Rogers and Ryan met at a fintech conference in Austin, Texas, in 2015. The story goes that Rogers was critiquing a risk model's lack of historical volatility data, while Ryan was critiquing the audience's lack of emotional engagement. They realized they were solving two halves of the same problem.
They are also expecting to launch a podcast, "Your Money, Unstressed," which promises to blend Rogers’ spreadsheets with Ryan’s therapy couch—a combination that, despite initial skepticism, has proven wildly effective. Jane Rogers and Jessica Ryan represent the maturing of the financial advisory industry. They have proven that the binary choice between "aggressive growth" and "conservative preservation" is false. The real choice is between a plan that ignores the human heart and one that acknowledges it. jane rogers and jessica ryan
Ryan noticed a pattern: brilliant engineers who could code complex algorithms would freeze up when asked to set a 401(k) contribution rate. "Money is the last great taboo in polite society," Ryan notes. "We are taught arithmetic, but never the emotional weight of a ledger." The story goes that Rogers was critiquing a
In an industry often criticized for its opacity, high fees, and lack of personal connection, two names have emerged as beacons of a new, more empathetic approach to finance: Jane Rogers and Jessica Ryan . While individually impressive, their collaborative work as co-founders of Rogers-Ryan Financial Wellness has created a paradigm shift in how middle-to-high-net-worth individuals, particularly women and entrepreneurs, engage with their money. Jane Rogers and Jessica Ryan represent the maturing
Furthermore, their fees are at the premium end of the RIA spectrum (approximately 1.25% on the first $5M), making them inaccessible to the mass market—a fact Ryan acknowledges is a problem they are trying to solve via an upcoming app. As of 2025, the firm manages roughly $2.3 billion in AUM. They are currently developing a certification program called "The Empathetic Fiduciary," aimed at teaching CPA firms and trust attorneys how to incorporate behavioral coaching into technical planning.
Rogers is a proponent of "quantitative safety nets." She specializes in stress-testing portfolios against historical depressions, not just standard recessions. Her clients appreciate her bluntness; she does not deal in market euphoria, only in probabilities. Jessica Ryan: The Behavioral Economist Where Rogers is the calculator, Jessica Ryan is the psychologist. Ryan holds a Master’s degree in Behavioral Finance from Santa Clara University and spent her early career coaching tech executives at startups in Silicon Valley.
After the 2008 financial crisis, Rogers watched friends and family lose retirement savings not because of bad luck, but because of bad advice. "I realized I was better at finding money after it was lost than teaching people how to protect it before it disappeared," she once said in a Forbes interview. In 2012, she left forensics to earn her Certified Financial Planner (CFP®) certification.