– What should we do? Example: “Launch a loyalty program instead of a price cut.” Slide 4: Real-Life Examples (Make it relatable) Visual: Three logos or mini case studies
– Research revealed their pizza tasted like “cardboard.” → They changed the recipe and admitted it in ads. Sales soared. introduction to marketing research ppt
– Used research to see that people wanted binge-watching and original content → Created House of Cards (without a pilot episode). – What should we do
– What happened? Example: “Sales dropped 15% last quarter.” introduction to marketing research ppt