And like any jackpot, winning comes with a catch. Ten years ago, "infotainment" meant a grainy backup camera and an AM/FM radio that required the dexterity of a safe-cracker to tune. Today, the average mid-range SUV has more computing power than the Apollo 11 mission.
But somewhere between the 48-inch hyperscreens and the 3D surround sound, the auto industry hit a strange milestone. They didn’t just improve the driving experience; they hit the . infotainment jackpot
You bought the car. You own the screen. But do you own the heated steering wheel? The navigation? The ability to use more than 50 horsepower? Manufacturers are realizing that hardware is a one-time sale, but software is a forever revenue stream. Hitting the jackpot today often means paying a monthly annuity to keep the lights on. And like any jackpot, winning comes with a catch