You can copy this directly into your blog, LinkedIn article, or slide deck notes. You don’t need expensive market research firms to spot your competition. In fact, most competitors are hiding in plain sight — on Google, social media, review sites, and even your own customer inbox.
| | High Threat | Low Threat | |--|-------------|-------------| | | Primary competitors | Niche incumbents | | Low Market Share | Agile attackers | Ignore (for now) | how to identify competitors in the market ppt free
In this post, I’ll walk you through a to identify direct, indirect, and future competitors. And yes — you can turn this into a free, high-impact PowerPoint presentation for your team, students, or startup. Why Most People Miss Key Competitors Before jumping into the how , understand the common blind spots: You can copy this directly into your blog,
| Blind Spot | Why It’s Dangerous | |------------|--------------------| | Only looking at similar products | Misses substitute solutions (e.g., Zoom vs. in-person meetings) | | Ignoring new entrants | Startups can disrupt faster than you expect | | Forgetting internal substitutes | Your own older product or a “DIY” approach | | Overlooking adjacent markets | Amazon entering groceries, for example | A good competitor analysis isn’t a list — it’s a map. Ask: What job is the customer hiring a product to do? | | High Threat | Low Threat |