Fontself has effectively disintermediated the type designer. A graphic designer no longer needs to commission a type foundry or spend weeks learning a new application. They can make their own. This is empowering, but it also raises uncomfortable questions about value. When everyone can make a font, what is a font worth? The race to the bottom on Creative Market ($5 for a “handcrafted” font) directly correlates with tools like Fontself.
But as a tool for building serious, text-facing, cross-platform typography, Fontself is a dead end. It lacks interpolation, OpenType features, professional kerning, and hinting. To use Fontself for a book, a newspaper, or a global brand identity would be professional malpractice. fontself maker for illustrator
To understand Fontself, one must first understand what it refuses to do. Unlike professional font editors that operate in a vacuum of metrics and glyph windows, Fontself piggybacks entirely on Illustrator’s native drawing tools. The workflow is seductively simple: draw your letters on individual artboards, label them via a panel, adjust a few sliders for spacing, and click “Export.” The extension automatically converts vector paths into OpenType font files ( .otf or .ttf ), handling the arcane processes of glyph mapping, kerning pair tables, and hinting (the instruction set that tells a screen how to render small type). Fontself has effectively disintermediated the type designer
This is a deliberate product decision. Fontself’s creators have explicitly stated they are building for “creatives, not type nerds.” The implication is that the complexity of OpenType is noise for most users. But this is a dangerous simplification. A designer using Fontself to create a brand font may not realize that without proper kerning, the word “AWAY” will have visible gaps (A-W and W-A). They may not notice that without hinting, their elegant logo becomes a muddy mess on an Android phone. The tool’s simplicity actively hides the iceberg of complexity beneath. This is empowering, but it also raises uncomfortable
However, Illustrator’s bezier architecture is not optimized for type design. Professional font editors use a specific point-optimization logic (fewer points, specific handle ratios) to ensure clean hinting and interpolation (the process of generating weights between a Light and a Bold). Fontself inherits Illustrator’s tendency to produce extraneous points, especially when converting strokes to fills or using effects like drop shadows. The result is fonts that look pristine at 72pt on a Retina screen but collapse into pixelated, uneven blobs at 12pt on a website. Fontself implicitly admits its audience: it is for the headline, not the body text.
A review of fonts generated with Fontself reveals a distinct, almost predictable aesthetic. These fonts tend to be: (1) —since most users draw with uniform strokes or basic pens; (2) Geometrically naive —lacking the subtle optical corrections (overshoot, side-bearing nuances) that professional type designers labor over; and (3) High-contrast in a bad way —where thick and thin strokes feel accidental rather than intentional.