Leo grinned. “Then we build our own. For free.”

Maya looked at the empty spreadsheet where the $2,400/month software would have gone. Instead, she had spent zero dollars and gained one irreplaceable asset:

| Purpose | Free Tool | What it catches | | :--- | :--- | :--- | | | Visualping / Distill.io | New product pages, price drops, job postings | | Ad intelligence | Facebook Ad Library | Competitor’s new ad angles and pivot hints | | SEO & keywords | Ubersuggest (free tier) | What customers are searching about your rival | | Social sentiment | Reddit search + F5Bot | Complaints, feature requests, “I wish…” posts | | Review scraping | Google Maps Reviews (manual) | Unfiltered anger about shipping, quality, or support |