Allison Mutha Magazine Article [ 2024 ]

“I realized that vulnerability is just strategy with better lighting,” she admits, then catches herself. “Wait, don’t print that. Print that I said ‘vulnerability is the ultimate armor.’ That sounds better.”

Her critics—and there are many, mostly on Reddit threads she claims not to read—call her a grifter. A purveyor of “late-capitalist spirituality.” A woman who sold her kombucha starter kit to buy an NFT of a depressed ape.

Allison Mutha just smiles. It is a very slow smile. She wants you to see that she is not in a hurry. allison mutha magazine article

Then she checks her Instagram DMs. To pre-order the limited edition “Mutha Knows Best” candle (scent: bergamot and class anxiety), visit allisonmutha.co/shop. Use code STRANGEMAGIC for 10% off and a free PDF of “77 Affirmations for When You’re Feeling Mid.”

If you have not heard of Allison Mutha, you are either over 50 or lying. In the past eighteen months, the 29-year-old former philosophy major has pivoted from “failed poet” to “intentionality architect.” She has 2.4 million followers across TikTok, Instagram, and the nascent “audio-only” platform Hum. She has a waiting list for her Mutha Method journal (spiral-bound, $47). And she recently closed a $4 million seed round for an app that reminds you to blink. “I realized that vulnerability is just strategy with

The first thing you notice about Allison Mutha is the silence.

In a city that runs on the white noise of espresso machines and Tesla engines, her “conscious studio” in Silver Lake is a tomb. No Wi-Fi. No fluorescent lights. Just her, a Himalayan salt lamp, and the faint smell of palo santo. A purveyor of “late-capitalist spirituality

The video got 12 million views.